If you talk about how Apple’s “cynical” Tim Cook, you will definitely recognize a special point: the world’s No. 1 smartphone in terms of profit rarely attacks competitors, even when it’s made. The most favorable condition. Whether Google’s security disasters, Samsung battery issues or Qualcomm’s heat dissipation, Apple is silent.
Yet in a storm of public opinion surrounding Facebook selling unauthorized data influencing US presidential elections, Tim Cook suddenly spoke up. In an interview on Saturday, the CEO of Apple said that Facebook’s user data collection should not exist:
“I think this case is bad enough, and it’s big enough to see that there’s a better set of rules.” In my view, there should be no means of letting anyone know what you can do. the web, the people you contact, your contacts, your likes and likes and other sensitive information in your life for years. “
Apple CEO’s statement may be confusing. An Apple calm down in front of the ad’s bitter ad why suddenly bluntly criticized a company that has nothing to do with themselves? Apple lives on hardware, and Facebook is social networking, not Apple’s front-runner.
The answer will include two aspects. First of all, Tim Cook in particular and Apple never attacked the direct competitors for good reason: in Apple’s eyes, users only need to know only Apple. Apple belongs to a separate class and does not need to compete by trolling one another: if it “leaps” at Samsung or Huawei, Apple will inadvertently “downgrade” its image to the level of its competitors. .
Instead of focusing on ironic marketing, Apple can focus on creating marketing campaigns to keep iFan passionate about Apple products. The latest ad for HomePod is a good example.
Tim Cook is too smart
But the case of Facebook is a good opportunity for Apple. This is an extremely serious case, which has received the attention of a large number of global users and government agencies and brands – the lifeblood of Facebook. CEO Mark Zuckerberg even had to buy a series of … paper ads to apologize to users.
This is the second aspect. In a case like the scandal of Facebook, sooner or later people will associate with Apple’s biggest rival in the operating system. The US Senate has recently expressed a desire to put Google and Twitter on the edge of a privacy scandal: CEOs of the two companies received a summons from a committee chaired by Senator Chuck Grassley. .
Or, in the past days, the pages have been continually “pouring more fuel into the fire” by unmasking Facebook’s Facebook call and message collection behavior. This behavior does not happen on iOS.
This is obviously a good opportunity for Apple to consolidate its image. Even if you do, Facebook can not silently collect data from iOS applications the way it did on Android, simply because the iOS mechanism does not allow such. And, throughout the years, Apple has repeatedly pledged not to use user privacy data for promotional purposes or for sale to third parties.
Unlike Facebook, Apple does not live with private data. But Google is similar to Facebook: Google lives by selling user privacy data to advertisers. Both the Android operating system was born solely for this purpose.
By “kicking” Facebook, Tim Cook has added a chance to clarify the contrast between Android and iOS. IPhone users generally have higher incomes than Android users (as shown by profits from the App Store and Google Play apps market) and therefore have a greater probability of privacy. Facebook’s terrible scandal is the best moment to focus on privacy issues – obviously, this is where Apple should point out its advantage against Google.