APPS THAT PULL AUDIO, IT’S FOR ENVIRONMENTAL CONTEXT. IT’S TO UNDERSTAND… WHERE YOU ARE, TO IMPROVE THE CONTEXTUAL VALUE OF THE ADVERTISING ITSELF… ARE YOU OUTSIDE, ARE YOU WATCHING TV, WHAT ARE YOU DOING RIGHT NOW?
In an appearance ahead of a ban by British executives today, Cambridge Analytica whistleblower Christopher Wylie breathes new life into long rumors that the user’s Facebook application listens to targeted advertising.
Damian Collins, a member of the lab, who has user privileges, the Facebook application can listen to the users who are discussing and use it to prioritize certain ads.
“Maybe a question for Facebook,” Wylie said.
However, Wylie said with an answer, it is possible that Facebook and other smartphones are being heard for reasons other than voice. Identifying them, they can be fixed to determine the type of environment that users are using to “enhance contextual advertising.”
Wylie said, “There may sound useful only in conditions, you are in the room environment, you stay out or not, you are watching TV, what are you doing now?” Says Wylie, no need to dig into the information that can help advertise consumer spending.
Facebook has long denied that its audio application for editing ads. A user user regular regular regular regular regular report report report report report report work work work work work presence. Specialties, the Reddit uses time to collect what they mean is that Facebook is using a specific, such as “thumbnail” of a few seconds is not the whole process too long process of the language.
A Facebook representative did not immediately respond to a request for comment on Wylie’s statement. Unknown Wylie will have insight into the data that Facebook collected.
The activist for privacy Paul-Olivier Dehaye, who appeared with Wylie on the committee, gave a philosophical answer to Collins’s question.
“I do not believe it will be very difficult to do,” Dehaye said of the possibility of the application being listened to. “But I just had a general comment, saying that Facebook is so overwhelming that people start and predict the straws in explaining all of these goals.”